Information Primacy Doctrine

Also: Information Primacy Doctrine — 5-Principle Physics Framework

Information Primacy Doctrine — 5-principle framework grounding Neuruh's business philosophy in physics. Principle 1: Information is Fundamental (matter manifests from information — Wheeler's It-from-Bit). Principle 2: Binary Choices Create Reality Branches (quantum superposition applied to strategic decisions). Principle 3: Symmetry Breaking Generates Value (differentiation from undifferentiated states creates extractable value). Principle 4: Entropy Decrease Requires Information Input (creating order requires information not just energy). Principle 5: Observer Effects Are Real (measurement/attention alters outcomes). Includes Binary Duality Catalog mapping physical, biological, computational, market, and strategic dualities. Academic citations: Wheeler (Princeton, 1989), 't Hooft & Susskind (1993), Lloyd/Wolfram/Fredkin.

Quoted verbatim from Notion, captured 2026-07-25. First seen 2026-04-04.

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• Notionapp.notion.com/p/339a981d75b681159051d9551b367979 (private workspace)2026-07-25

Cite

Information Primacy Doctrine — lex:information-primacy-doctrine — Neuruh Lexicon v1.0.0 (0a2bb72426e9) — https://lexicon.neuruh.com/t/information-primacy-doctrine

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