{
  "term": {
    "id": "lex:viral-designer",
    "slug": "viral-designer",
    "term": "Viral Designer",
    "aliases": [
      "Viral Designer (Hook → Hold → Handoff Engine)"
    ],
    "kind": "canon",
    "type": "framework",
    "definition": "Three-stage engine for content that converts. Hook to stop the scroll. Hold to keep them watching. Handoff to make them act.",
    "definition_basis": "verbatim",
    "definition_source": "https://app.notion.com/p/558729a8b9b24b4c80e4b3e7b0e296e4",
    "provenance": [
      {
        "source": "card",
        "ref": "https://app.notion.com/p/558729a8b9b24b4c80e4b3e7b0e296e4",
        "captured_at": "2026-07-02"
      }
    ],
    "related": [],
    "status": "published",
    "first_seen": "2026-04-24",
    "source_ids": [
      "card:AI-FW-033"
    ]
  },
  "url": "https://lexicon.neuruh.com/t/viral-designer",
  "cite": "lex:viral-designer — Neuruh Lexicon v1.0.0",
  "lexicon_version": "1.0.0",
  "content_hash": "0a2bb72426e976507b89a3172a8c5671b6fe136f6e54ce8499ec1d890ac7e851"
}