{
  "term": {
    "id": "lex:archetype-engine",
    "slug": "archetype-engine",
    "term": "Archetype Engine",
    "aliases": [
      "Archetype Engine — AI Persona Generator API",
      "Archetype Engine — Brand Personality & Voice System"
    ],
    "kind": "canon",
    "type": "system",
    "definition": "AI system that maps brand identity to Jungian archetypes and generates consistent voice, tone, and messaging frameworks. Inputs brand attributes, outputs complete voice guide with example copy for every channel. Reusable across all Neuruh verticals for white-label branding. Deploy-ready code page.",
    "definition_basis": "verbatim",
    "definition_source": "https://app.notion.com/p/b9457401190d45288373194aead2c6e2",
    "provenance": [
      {
        "source": "notion",
        "ref": "https://app.notion.com/p/b9457401190d45288373194aead2c6e2",
        "captured_at": "2026-07-25"
      },
      {
        "source": "notion",
        "ref": "https://app.notion.com/p/3d6407f34fef4c088966b7603aef3dd1",
        "captured_at": "2026-07-25"
      }
    ],
    "related": [],
    "status": "published",
    "first_seen": "2026-04-03",
    "source_ids": [
      "ip:AI-CB-005",
      "ip:CONTENT-CODE-ARCHETYPE-1.0-BUILT"
    ]
  },
  "url": "https://lexicon.neuruh.com/t/archetype-engine",
  "cite": "lex:archetype-engine — Neuruh Lexicon v1.0.0",
  "lexicon_version": "1.0.0",
  "content_hash": "0a2bb72426e976507b89a3172a8c5671b6fe136f6e54ce8499ec1d890ac7e851"
}